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Follow Up: Asynchronous Google Analytics is Better but Not Faster Even with IE 6 and 7

 August 12, 2010

In our last post Asynchronous Google Analytics is Better but Not Faster, we ran some tests using HttpWatch in Firefox 3.6 and IE 8 to see if the asynchronous version of the Google Analytics (GA) script was really faster as many have claimed. We found the following: Changing from the synchronous to asynchronous GA snippet make no significant difference in page load time over a typical broadband connection When we tried simulating a slow download of the ga.js file, we did find that the asynchronous version of GA isolated the page from this potential performance problem – but only in … Continue reading

Asynchronous Google Analytics is Better but Not Faster

 July 29, 2010

In December 2009, Google launched the asynchronous version of the Google Analytics script. The update aimed to address potential script blocking problems that have been extensively researched and reported by Steve Souders at Google. Steve’s blog post about the new asynchronous loading of Google Analytics identified three potential benefits: Your pages should load faster Availability or performance problems at Google should have less impact on your site Analytics data is more likely to be collected if a user leaves a page early Before applying the change to our web site we decide to compare the new and old versions of … Continue reading